CE vs ASTM: Toy Safety Standards Explained | 2026 Guide
Why Toy Safety Standards Matter
β οΈ Legal requirement β Non-compliant toys can be seized, fined, or recalled
π‘οΈ Liability protection β Certified products reduce your legal risk
πΆ Child safety β Toys must be safe for the intended age group
πͺ Retailer requirements β Most stores require proof of certification
π¦ Import clearance β Customs may reject non-compliant shipments
Key Safety Standards

CE Marking (European Union)
What it is: ConformitΓ© EuropΓ©enne β European Conformity Required for: Selling toys in the EU/EEA Key directive: EN 71 (Toy Safety Directive) What it covers:- EN 71-1: Mechanical and physical properties
- EN 71-2: Flammability
- EN 71-3: Migration of certain elements (chemical safety)
- EN 71-9: Organic chemical compounds
- Product testing by accredited lab
- Technical documentation
- Declaration of Conformity
- CE marking on product
ASTM F963 (United States)
What it is: American Society for Testing and Materials Required for: Selling toys in the USA What it covers:- Physical and mechanical tests
- Flammability tests
- Chemical tests
- Electrical safety
- Age labeling
- Product testing by CPSC-accepted lab
- General Certificate of Conformity (GCC)
- Tracking labels on products
- Proper age grading
CPSIA (United States)
What it is: Consumer Product Safety Improvement Act Required for: All children's products in the USA Key requirements:- Lead content limits (100 ppm)
- Phthalate limits
- Third-party testing
- Tracking labels
- Certificate of compliance
GB 6675 (China)
What it is: China's national toy safety standard Required for: Selling toys in China Based on: ISO 8124 (international standard)CE vs ASTM: Quick Comparison
| Aspect | CE (EU) | ASTM (USA) |
|---|---|---|
| Region | EU/EEA | USA |
| Standard | EN 71 | ASTM F963 |
| Lead limit | 23 ppm (migration) | 100 ppm |
| Testing | Accredited lab | CPSC-accepted lab |
| Documentation | Technical file + DoC | GCC + tracking labels |
| Labeling | CE mark required | Age grading required |
Other Standards by Region
| Region | Standard | Notes |
|---|---|---|
| Canada | SOR/2011-17 | Similar to ASTM |
| Australia | AS/NZS 8124 | Based on ISO 8124 |
| Japan | ST Mark | Voluntary but recommended |
| China | GB 6675 | Mandatory for domestic sale |
| UK | UKCA | Post-Brexit CE alternative |
What to Test
Physical/Mechanical Tests
- Sharp edges and points
- Small parts (choking hazard)
- Strings and cords
- Drop tests
- Compression tests
Chemical Tests
- Lead content
- Phthalates
- Heavy metals
- Surface coatings
Flammability Tests
- Textile materials
- Hair (wig products)
- Soft toys
Electrical Tests (for electronic toys)
- Battery safety
- Wire insulation
- Overheating protection
- Electromagnetic compatibility
How to Get Certified

Step 1: Choose a Testing Lab
Accredited labs:- SGS (global)
- Bureau Veritas (global)
- TΓV (global)
- Intertek (global)
- CPSC-accepted labs (USA only)
Step 2: Submit Samples
- Send 2-3 production samples
- Include all components and packaging
- Specify target market (EU, USA, etc.)
Step 3: Testing
- Typical turnaround: 5-10 business days
- Cost: $200-800 per product (depending on tests)
- Rush service available (additional cost)
Step 4: Get Certification
- Receive test report
- Create Declaration of Conformity (CE)
- Create General Certificate of Conformity (USA)
- Add required labels and markings
Step 5: Ongoing Compliance
- Re-test if product changes
- Annual re-certification recommended
- Keep records for at least 10 years
Common Compliance Issues
π© No testing β Biggest risk. Always test before selling.
π© Wrong age grading β Must match the actual product, not marketing.
π© Missing tracking labels β Required by law in USA/EU.
π© Incorrect CE marking β Must be visible and permanent.
π© Chemical violations β Lead and phthalates are strictly regulated.
Cost of Compliance
| Item | Cost Range |
|---|---|
| Initial testing | $200-800 per product |
| Annual re-testing | $100-400 per product |
| Technical documentation | $100-300 (one-time) |
| Labeling changes | $50-200 per product |
| Total first year | $450-1,500 per product |
What Momonova Provides
When you source from Momonova:
- β CE certified products (ready for EU market)
- β ASTM F963 certified (ready for USA market)
- β CPSIA compliant
- β Test reports provided
- β Proper labeling and packaging
- β Age grading verified
You don't need to worry about compliance β we've already done it.
Source Certified Toys βSafety standards change. Always verify current requirements with your target market's regulatory body.